Tuesday, 3 July 2012

Khan Academy POM Analysis



What is it??


The Khan Academy is a non-profit educational organization, created in 2006 by Bangladeshi American educator Salman Khan, who after earning three degrees from the Massachusetts Institute of Technology (a BS in mathematics, a BS in electrical engineering and computer science, and an MS in electrical engineering and computer science), he pursued an MBA from Harvard Business School. In late 2004, Khan began tutoring his cousin Nadia in mathematics using Yahoo!'s Doodle notepad. When other relatives and friends sought similar help, he decided it would be more practical to distribute the tutorials on YouTube viz.  Video .


What is its Mission??


To provide a high quality education to anyone, anywhere.


What is its Vision??


Khan's long-term goal is to provide "tens of thousands of videos in pretty much every subject" and to create "the world's first free, world-class virtual school where anyone can learn anything."


What it does??


The website supplies a free online collection of more than 3,200 micro lectures via video tutorials stored on YouTube teaching mathematics, history, healthcare and medicine, finance, physics, chemistry, biology, astronomy, economics, cosmology, organic chemistry, American civics, art history, macroeconomics and microeconomics, and computer science.


Business Revenue Model


The project is funded by donations. Khan Academy is a not-for-profit organization now with significant backing from the Bill & Melinda Gates Foundation and Google. Several people have made US$10,000 contributions; Ann and John Doerr gave $100,000; total revenue is about $150,000 in donations. Additionally, it also earned $2,000 a month from ads on the Web site in 2010, until Khan Academy ceased to accept advertising. In 2010, Google announced it would give the Khan Academy $2 million for creating more courses and for translating the core library into the world’s most widely spoken languages, as part of their Project 10100.

Khan Academy has eclipsed MIT's OpenCourseWare (OCW) in terms of videos viewed—its YouTube channel has over 150 million total views, compared to MIT's 38 million. It also has twice as many subscribers, at more than 320,000.


The theory X & Y Assumption Application


The idea here is that the students here will learn at their own pace without much interference and questioning by teachers, who can in fact keep a track of where the student is getting struck again and again and to analyse if he really requires any additional help there. Thus in this case the students are not under constant observation will behave as analogous to good employees and the teacher as most of the issues are being taken care automatically will behave analogous to good manger leading to optimum output i.e.’ best quality education for their students.


Innovative new generation organizations


The above mentioned application of “the theory X & Y Assumption Application” will result in a new generation organisations like school where the students are self motivated and interested in further honing their skills in school and teachers know that the kids are doing well and want t improve further. Clearly an example of creative problem solving , prompt and accurate decision making,   Hence leading to great hike in productivity.


Technical - human - conceptual skills 


The Khan Academy started with Khan remotely tutoring one of his cousins interactively using Yahoo Doodle images. Based on feedback from his cousin, additional cousins began to take advantage of the interactive, remote tutoring. In order to make better use of his and their time, Khan transitioned to making YouTube video tutorials. Drawings are now made with a Wacom tablet and the free natural drawing application SmoothDraw 3, and recorded with screen capture software from Camtasia Studio. Khan's audio narratives are recorded with a Samson C03U USB Multi-Pattern Condenser Microphone with a miniature desk tripod.

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Strategy of Khan foundation


While all videos continue to be hosted on Khan Academy's YouTube channel, they also are available through Khan Academy's own website, which also contains many other features such as progress tracking, practice exercises, and a variety of tools for teachers in public schools. Logging into the site can be done via a Google or a Facebook account for those who don't want to create a separate Khan Academy account.

Khan chose to avoid the standard format of a person standing by a whiteboard, deciding instead to present the learning concepts as if "popping out of a darkened universe and into one's mind with a voice out of nowhere" in a way akin to sitting next to someone and working out a problem on a sheet of paper: "If you're watching a guy do a problem [while] thinking out loud, I think people find that more valuable and not as daunting." Offline versions of the videos have been distributed by not-for-profit groups to rural areas in Asia, Latin America, and Africa. While the current content is mainly concerned with pre-college mathematics and physics, Khan Academy also provides a web-based exercise system that generates problems for students based on skill level and performance. This software is available as open source under the MIT license. Khan believes his academy points an opportunity to overhaul the traditional classroom by using software to create tests, grade assignments, highlight the challenges of certain students, and encourage those doing well to help struggling classmates. The tutorials are touted as helpful because, among other factors, they can be paused by students, while a classroom lecture cannot be.

The success of his low-tech, conversational tutorials—Khan's face never appears, and viewers see only his unadorned step-by-step doodles and diagrams on an electronic blackboard—suggests an educational transformation that de-emphasizes classrooms, campus and administrative infrastructure, and even brand-name instructors.



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1 comment:

  1. Good. You wrote well.. Suggestions;; You organise what you wrote in to much better format.. here my suggestions are ORGANISING WHAT YOU WROTE.
    For ex... Strategy of Khan case part.. Why not you arrange this content into three or four points ...it will give comfort to the reader to read and creates interest to read which part one should start with.. no reader starts to read your blog from the beginning to end... where ever one finds interesting start reading.. issue is.. you create multiple interesting points.. so that the chance that reader start to read much more. all the best..

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